Trunk Shows 101

Trunk Shows 101

Nov 05, 2021

Often, we find brides come into the boutique and have no idea what a trunk show is—which makes sense, as you’ve likely never encountered a trunk show before until you started shopping for your wedding dress. So no worries—we’re explaining it on the blog!


Bridal boutiques always carry a range of designers, each carefully chosen to curate a collection of stunning wedding dresses. The selection process doesn’t stop here though—it’s fairly rare for a boutique to carry the entire latest collection from any given designer. Shop owners and consultants select which gowns from the collection they think their unique brides will most love, and carry those gowns in store. 


The beauty of a trunk show is in its expanded selection of dresses. For a limited amount of time, the designer’s entire collection is available in the store—meaning you’ll find a wider selection of wedding dresses to choose from. We encourage brides to book appointments during trunk shows, since it means you’ll have even more gorgeous dresses to choose from. 


If you’ve got a favorite designer or just want to see more dresses, book an appointment to attend a trunk show at The Bride Room!